Alessi 'Mysqueeze' Citrus Juicer

The Alessi “mysqueeze”, designed by Roland Kreiter, is a citrus squeezer is designed for use directly in your hand and was awarded the Pure Creativity 2009 award organised by Mydeco.com, awarded by a jury chaired by Philippe Starck and Sir Terence Conran. The reason “mysqueeze” won the prize was that, 20 years on, it can be the new icon, heir to the “Juicy Salif” designed by Philippe Starck, the citrus squeezer produced by Alessi which went on to become one of the most renowned icons of contemporary life in all four corners of the globe. “mysqueeze” is especially suitable for squeezing lemons, which often have to be squeezed for just a few drops of juice, perhaps directly over food. “mysqueeze” looks good directly at the table, on a saucer, ready for use. mydeco.com today announces the launch of the ‘mysqueeze’, in an exciting new collaboration between mydeco and Alessi. The ‘mysqueeze’ citrus-squeezer features a unique ‘twisted elipse’ design that makes it fit for the most stylish of kitchens. Launching next month, as part of Alessi’s Autumn/Winter 2010 collection, it will be available to buy online exclusively at mydeco.com until February 2011. It will also be on sale in Alessi stores and independent retailers after the launch.

The ‘mysqueeze’, designed by Roland Kreiter, was entered in to a competition, run by mydeco.com and judged by Philippe Starck, to find and support fresh new design talent. Kreiter’s original prize of 1,000 was eclipsed when Starck, on seeing his design, not only hired Roland as an intern but called up his friend Alberto Alessi – with whom he has a long and successful working collaboration – and told him he’d found the perfect new design for his next collection. This year marks the 20-year anniversary of Starck’s original iconic citrus-squeezer, the Juicy Salif, making the launch of the mysqueeze not only perfect for people looking for an interesting Christmas gift (or the perfect accompaniment to a stylish cocktail party), but also fitting too.